Your Memories: More RAM than ROM

This fascinating Wired article explores new research into memory, where scientists can incredibly selectively erase memories in rats.  This discovery, as well as related human trials, are centered around the realization that our memories are less static than we tend to assume.  Each time we reflect on a memory, we are doing much more than a read-only process.  We actually overwrite the memory, re-creating it.

In the rat experiments, a chemical is injected into the brain that prevents the rats from being able to re-form that memory.  So when they access it and go to over-write it, the write fails, and the memory is wiped out.

This is the point where it’s easy to go down the path of “is it good to erase traumatic memories?”- which is a fascinating moral question all to it’s own.  But what I’m more interested in is how we can use this in our everyday lives to makes ourselves happier.  The study mentions experiments on sufferers of PTSD where they had them recall traumatic memories while under the influence of ecstasy.  That way, when they re-wrote the memory of the traumatic incident, their positive state of mind would infuse itself into that memory, creating drastic positive results.

Taking ecstasy isn’t a whole lot less controversial than erasing memories, though, so lets take another step back into non-chemical related experiments.  I have often found that dwelling on problems makes them seem worse, and thinking about them out in sunlight on a nice walk makes them better.  And trying to infuse a sense of “what’s the positive side” of an experience or situation often helps me through rough patches.  To me, this article is about empowerment, and our control over our own memories.  If we know that we can re-write memories just by thinking about them over and over with a new “spin”, why not use it to our advantage?

For now, this knowledge will go into my toolbox of self-improvement and experimentation- not to erase memories, but to shape the way I recall them into the positive experience that I want my life to be.

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Reaction To: The Reason Silicon Valley Hasn’t Built a Good Health App

You may have seen this article flying around.  A scathing indictment of the crippling homogeneity of Silicon Valley.

It’s interesting, but in general it seems a bit naive to me.  Most products are not built by their consumer base (smart phones, facebook, tablets… and most non-tech things too.  The argument that Mark Z- a Harvard coding prodigy- is representative of the facebook user base does not fly with me).  Part of good design is knowing and learning your target audience and vision.  If you fail to do that, it’s not because you run every morning, go to farmers markets, and take omega-3 supplements.  It’s because you’re being a bad designer.  And you can be a good or bad designer no matter what demographic you are from or how much you weigh.  Sure, Silicon Valley hasn’t solved the obesity epidemic.  But neither has anyone else.  It’s not an easy problem, and the revolution in technology and psychology that could save us all is still in an infantile state.  We have to start somewhere- and almost by definition, that start is usually with “early-adopters”.  Facebook didn’t start with the whole US population- it started with a bunch of elite coastal colleges.  And sure, I support diversity, but I also don’t think that it’s fair to say that I can only help people with cancer if I have cancer, or only cure obesity if I come from a background whose demographic has higher rates of obesity.  I like humans, I like it when humans are healthy and happy, and I think with enough effort, studying, and knowledge into the human populace- not just my SF neighbors- I can alleviate some human suffering in the world.

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Finally- The Augmented Reality We’ve All Been Waiting For!

I’ve never been an avid gamer, having missed out on the childhood experiences of gaming consoles and Gameboys.  However, the PS Vita has even me itching to try it out!  Most exciting is the Augmented Reality built in- one of the first exciting commercial applications I’ve seen of the technology.  Check out a preview of what is can do!

 

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Engaging in Products Like an Engagement Designer

More and more products are coming out that exploit cool new techniques like gamification to drive User Engagement.  Examples like DevHub and the Nike Fuelband/ Nike Plus are starting to give great examples of what all sorts of products in disparate fields can do to get more user attention!  With all these great examples, I’m often reminded to go back and re-watch on of the videos that got me into games in the first place; Playing Games Like a Designer from Extra Creditz.  While tailored to AAA games, it’s a great resource for anyone looking to craft a meaningful User Experience.  Check it out, and then go play!

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Placebo Effect in the Wall Street Journal

The fact that we can make ourselves better by taking fake medicines is once again being recognized as something strange and wonderful!

Read it here

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Technology, Biology, and Beauty…n.e.r.v.o.u.s. jewelry

http://n-e-r-v-o-u-s.com/

I’m always a fan of seeing fashion taken to a more interesting level- and Nervous Jewelry does just that!  They use biologically-inspired algorithms to create unique, organic jewelry designs.  They even release their programs and let users use the algorithms to design their own creations!  Every geek girl’s dream :)

n.e.r.v.o.u.s. necklace at QS Amsterdam!

 

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Placebos Without Deception

2010 study on Irritable Bowel Syndrome found that patients that were given placebos- andtold that they were placebos- felt considerable relief of their symptoms. In fact, 59% of placebo takers felt sufficient relief on the placebo- which is comparable to the top IBS drugs on the market. In comparison, 35% of participants told to do nothing felt relief.

Wired wrote an interesting article further exploring the placebo phenomena- pointing out that the effect of placebos are highly variable; one of the reasons the pharmaceutical industry has so much trouble consistently matching or beating their effects. Factors such as location and pill color can affect how well a specific placebo works to “alleviate” a certain condition.

This is a fascinating result! The idea that even when we knowingly take an inert pill we can get noticeable relief speaks volumes about the power of meaningful ingestion. From my experiments, I felt that much of the power of a known placebo was the idea of having a specific actionable thing to do- take your medicine. To do this, it requires that you acknowledge the condition you’re trying to alleviate. Furthermore, it gives us a feeling that we have control over that condition- we’re no longer helpless victims of how we’re feeling, but rather we have a way to fight back. When I took inert “emotion control” pills, I felt like I had some sort of assist in taking control of how I was feeling- even though I knew that there was no active pharmaceutical in the pill.

I’m excited to think more about what this study result means, and what other people would do with it!

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